Sam Parr Book Recommendations (All-Time)
Book 1 - The Adweek Guide to Copywriting by Joseph Sugarman
Sam Parr: “Joseph Sugarman is one of my favourite copywriters. Biggest takeaway: The purpose of the first sentence is to convince the reader to read the second sentence.”
Book 2 - Confessions of an Advertising Man by David Olgivy
Sam Parr: “Biggest takeaway: To be genuinely creative and stand out you have to have to be a ballsy rebel.”
Book 3 - Call Me Ted by Ted Turner
Sam Parr: “Ted Turner is the famous loudmouth founder of CNN. I love him. Biggest takeaway: Great journalism fan be brute force, gritty, fast-paced, and most importantly, fun.”
Book 4 - Stephen King’s on Writing by Stephen King
Sam Parr: “Everyone knows Stephen King. He’s the best. He writes for the average joe and is easy to approach. Biggest takeaway: Limit the number of adverbs you use and learn the difference between passive and active voice.”